Korea knows best!

Let's face it, America likes to think that it is the greatest nation in all the world. And hey, I have my moments where the jingoism cannot be contained and my heart swells with red, white, and blue pride, BUT we have to concede that sometimes other countries may have a one up on us. Take Korea for example. Man do they know how to gentrify!

Once upon a time, the city of Seoul was a really ugly place. It was grey and polluted and just really icky. Then, the governor came and badabingbadaboom! He wanted to reintroduce nature to the grey blob that was his city and well.... just check this out:


But I think these pics REALLY sum it up.


They say a picture is worth a thousand words and here it is! I would consider this a success to introducing nature back to the country as well as opening up the communtiy, wouldn't you? I think that the one thing cities lack is an openness and clean feeling. People are known for being so fast paced in the cities, yet I think they would benefit the most from a more suburban-like feel that comes with a place like the Cheonggyecheon Stream where people can relax and interact. This opening up would also attract business and revenue for the city as more people are attracted to the city that has undergone such successful beautification.

Take a real gander at this one, Uncle Tom. We could learn a lot.

Plans for the Master Plan

While outlining the goals of the Master Plan, I personally think it sounds quite dandy. Who wouldn't want a more pedestrian friendly, open, green space around to meander along rather than cars rushing about everywhere making all sorts of ruckus? I was never inclined to think like a business person with strategy and ways to optimize this or that so I can only think of the direct hypothetical.

Nicer stores surrounding campus will surely lure some students out of the dorms and into the closest store, but I find it doubtful that the people of the area will seek the same luxury. I think the one area I see the most community members is at the UV theater. And well, with movies for only 5 dollars, half of what it is at home, who wouldn't go for that deal?! Actually, while I am guilty of loving the 5 dollar movies, when there is a showing of something I really want to see, quality takes over and I would much rather spend twice as much at a nicer theater. This mindset is what usually always separates the community from USC. We enjoy cheaper, lesser quality things but most still have the option of opting for better quality things when we choose. Another example is Superior vs. Ralphs. One is more convenient, cheaper, but not as good as the other. And I know more students that frequent Ralph's purely for quality. I guess this rant is just trying to say in regards to the Master Plan that by bringing new stores/developments into the area, you are catering more towards the USC students and not so much towards the community.

Another tiff I have with the Master Plan: Will students be more apt to walk around campus if it's prettier and more open? I would. Does that mean that they're going to interact with the community members also promenading around the lovely area? Quite frankly, no. Call me a debbie downer, but I don't see much interaction between community members and USC folks going on. Through programs that seek to mesh the two together, of course. But I, personally, take the whole "don't talk to strangers" lesson to heart. So, whomever is on that tangent (that open space will lead to more integration) I have some doubts.

I think the Master Plan is founded on good intentions, but in thinking about how the community will feel about these alterations I am not quite sure where I stand on the support spectrum.

Sonia & Her Journey

Let's face it, how many of you have really given a hoot about the immigrants in America? Feel free to pass judgments, but I rarely thought of them unless I was making some racy remark as a joke to a Latino friend of mine, all in good fun of course. This lecture, however, made me think a little bit deeper than what pun I could pull out next.

In her speech, Sonia Nazario talked a great deal about the lives she came into contact with while researching for her book/reliving the journey Enrique took in the book. And it was one of those moments where you just realize just how fortunate you are. She told a story of a mother who essentially abandoned her children to work in America and I was surprised when she admitted to thinking she was a terrible mother, pretty much reading my mind. But then she talked about how her children would cry with hunger pains and they would do things like roll over on their tummies to make them feel less hungry. Stories like these evoke such an emotional response that leave impacts on people like us at USC who are given every opportunity we need to succeed whereas there are others who are barely given the chance to survive. Heartfelt stories like these communicate a point --- effectively.

Sonia also mentioned facts, somewhat haphazardly thrown in the mix but they communicated a point as well. Her statistics, in my opinion, showed the magnitude of the journey as well as the massive number of people who were undergoing the same journey Enrique had as well as Sonia herself. I remember her throwing out numbers that shocked me, whether it was the number of attempts one person made, the number of people atop one train, the number of illegal immigrants that managed to make it, etc. Factual evidence like that really gave the retelling of one story a broader perspective: what one person was going through, thousands upon thousands were too.

Overall, I enjoyed her speech. It was a serious wakeup call. The next time I eat a meal or take the train somewhere, I will undoubtedly be thinking of the hardship some poor underprivileged kids out there underwent just to find their mother who had left out of desperation to feed them. I couldn't imagine anything like that. I get homesick living a few hours away for a few months, let alone years alone! Sonia Nazario undoubtedly made the emotional aspect of immigration real and lasting within my, and I'm sure the rest of the audience's minds.

Journalists For Justice

Though the broad scope of white activists in the civil rights movement is one that should have more emphasis in the school curriculum, one topic I would find extremely appropriate to include would be Ralph Emerson McGill.

This man was the editor and publisher of the Atlanta Constitution. What I respect most about this man an article states well, by saying "the voice of one newspaper editor [McGill] provoked a dialogue about race in the Deep South where segregation was the law and polite society did not discuss that intractable 'situation.'" He refused to remain silent about race during this time period and took it upon himself to stimulate a public discourse on race by highlighting social injustice and the failures of the system of segregation. In his columns, he called for whites to accept the inevitable changes being brought by the civil rights movement.

Though the idea of McGill being a white soldier with the power of his unyielding pen fighting for civil rights is what some history books might portray this man as, we cannot fall into the same trap over and over again. We cannot skew the perceptions of people in order to communicate a more righteous interpretation, as seen with Lincoln (him being not so much an advocate for civil rights as maintaining the union) and Martin Luther King, Jr. (sexist ideals). McGill did not initially call for the end to the concept of "separate but equal," in the South, but instead, he wrote in great detail about the wide disparities between conditions in white schools and black schools of the region. He knew that he would loose his audience completely if he had relentlessly talked about racism and segregation. Instead, he did more of an alternating pattern with one issue talking about more commonplace things then writing about race, etc. The KKK labeled him "public enemy number one" and he received death threats, burning crosses in his yard and put his life in danger for his beliefs.

Overall, his willingness to bring the issue of segregation to the public using publications, though not necessarily advocating integration makes this man a noteworthy one. Schools should know about him not only to give him credit, but also to reaffirm the overarching idea that the Civil Rights Movement was not exclusive to only African Americans and undermine the idea that all white Americans adopted racist ideals and fought against the cause.

What about us?

Michael Schwerner. Andrew Goodman. James Chaney. Rita Schwerner. Viola Gregg Liuzzo. Lillian Smith. Virginia Durr. Ralph McGill. Eugene Patterson. Buddy Davis.

Do any of these names sound familiar? Unsurprisingly no, I'm sure.

These are a few of the names of white Americans that fought in the civil rights movement in favor of African Americans, and more than half of these names lost their lives in this struggle. Now why is it that these people have been lost in history? They may have fought just as hard as Rosa Parks or Martin Luther King, yet they receive no recognition for their contributions. The idea of "leaders" taking it upon themselves to lead a cause and spur action and make changes that attributes to this lack of recognition. History is built upon the figures in the limelight, shirking aside all the "little people".

While many African Americans fought and were lost in the recesses of time, the White American supporters played a different, yet vital role to the movement. I'm pretty positive I paid a good amount of attention in high school (despite History not exactly being my favorite subject), and I was still left with the impression that well, white people hated blacks and never wanted to see them free. I was sure there must have been some anomalies out there, some white sympathizers, but overall I had been pretty positive that they must have been too afraid of the backlash to do much to support. A rather naive view, in hindsight.

In actuality, the white role in the civil rights movement was crucial. They were able to appeal far more to their people than African Americans. They had the innate ethos necessary to start tearing down some of the ingrained racist ideals of the majority. It is not fair to push aside their contributions when they risked so much to fight for what they believed to be moral and just, parallel to the African Americans.

Something to take away from this would be that it wasn't just the African Americans struggling for their rights. They had help from many races. I mean, I never knew Asians cared about the movement until Prof. Kelley assigned our reading on it. While the struggle was clearly a predominantly African American one, without help from all ends, who knows how it would have panned out?

Can we be saved?

Theoretically, everything has room for improvement. Theoretically.

With social movements, it all depends on the people involved. Social networks provide many people with all the information regarding a social movement but if they don't plan on acting on it, chances are they probably aren't going to act on it. For example, say Sally sees McCain's tweet saying there's going to be a rally against the passing of Obama's Small Business Jobs Act. (Shame on you if you don't know that that's a real act!) Now that she knows about it... well whether or not she receives a reminder to go to it or some other follow up method of the like, if she hadn't planned on going to it in the first place, it's doubtful that she'd go just because of something like a reminder.

It's all about initial interest. People need to be self-motivated. They need to want to take action, real action. They have to want to follow through. I, myself, am having issues imagining a suitable follow-through method social networks could take other than perhaps sending reminders for events or meetings. If they could devise a way to make follow through easier, I'm sure that social networks would be able to help a cause a bit more. Maybe. But what could they do? And this is by all means not a rhetorical question, I really want to know! A follow through electronically is tough for me to imagine being truly successful. What more can you do online than sign petitions and provide info?


I apologize if I'm starting to sound redundant but it will always come back to the idea that social networks are the tools that people use to reach more people than traditional methods, like fishing lines and hooks. You send them out and hope someone will bite. The bait depends on your cause, the response is whether or not the fish is hungry/likes the bait. At the end of the day, the success of the movement depends on how many fish you've caught. And at the end of the day, if every fish sees the hook and line but chooses not to bite, you're left with one empty bucket on the way home.

Past v. Present

Pardon the language, but the point made is quite comical. I stumbled upon this picture and in thinking of the rebuttal to my "social networks are bad!" claim in the last post, I thought it should be shared.

This is precisely where social networks do not fail: in reaching a large audience and making information accessible. Though not much can actually be done once people are informed, being informed is the first step to having a successful social campaign. Without a large audience, the movement will suffer tremendously for there are strength in numbers. One small group cannot make a change as swiftly or effectively as a large group can. So, just to reiterate using a clever metaphor, using a social network is like making the batter to a cake. You have all you need, as in people are informed but you need to be able to take action and throw it in the oven to really make a cake.

The Power of a Click

Social activism. When one ponders upon these two words what exactly comes into mind? In my mind, I visualize picket fences and mobs, screaming for justice. Parades of people united under one cause, blow horns sounding and even violence. In our Black Social Movements class, we have heard of and witnessed the many ways social activism is brought to life. Particularly in a video depicting Marcus Garvey and his plight for Black Exodus and the colonization of Africa.

Nowadays, things are different. In a society where we receive more texts than letters, more tweets than phone calls and spend more time glued to the screen than having coffee or tea in someone elses' living room, it only makes sense that our movements towards social activism would parallel society's changes. I, for one, am guilty of such but one cannot help the age in which we were all raised: the Technological Era.

Have I taken part in "social network activism"? Well, yes and no.

Yes because I have taken it upon myself to join some facebook groups pertaining to topics of my interest such as "1,000,000 For Obama!" or "Click to Save Children in Haiti" and more along those same lines. If it shows up on my Facebook newsfeed and I feel connected to it, why wouldn't I join?

No because, well, let's face it. How does joining a group supporting Obama really help his cause? Not being 18, I wasn't able to vote. I did no campaigning. I may have talked to my friends about why I supported him and his platform but in reality me supporting him electronically did nothing to sway any others towards his cause. Sure I want to help starving homeless children in Haiti after the natural disaster destroyed the livelihoods of the many. But was I spreading the word and gaining support? Did I really help anyone?

The sad, sad answer is no, I really don't think by clicking and joining the group I did much (if anything) to support the actual cause. Everything nowadays is made to our convenience. We are able to shop online and have it shipped to our door rather than driving to the mall to look for clothes. We can take online courses rather than going to school and sitting in a classroom to listen to lecture. Rather than mailing our college applications, everything is done online. Social activism is no different.

Older generations may criticize our current "lazy" predicament with good reason. Yet, when everything else around us is constantly shifting towards more easy and convenient methods, why should fighting for a social cause be any different? I believe that social networks cannot be the only method of fighting for a cause. When used as a helpful tool to bring a cause to attention, it can be highly beneficial. Without physical, and I mean rallies and blow horns and passionate speeches, follow ups a cause will collapse under the meager foundation that is social network activism.

Don't all these angles make me seem dynamic?

After hearing of all the rage the Old Spice man seemed to be getting among my peers, (within reason for his advertisement is quite captivating) I have decided to shift gears and take different approach to this topic. Allow me to present Rachelle Woods.



Along the same lines humor-wise as the Old Spice man, no? She bluntly states my exact reason for choosing her, "You can relate to me because I'm racially ambiguous and market research shows that girls like you, love girls like me".

To list out all the appealing features she possesses would be a bit redundant for she clearly points them out to lightly mock the techniques tampon companies use to appeal to their audience i.e. "dynamic" camera angles to keep a viewer engaged, laughing and dancing to communicate sheer bliss of having this certain brand of tampon, white pants, perfect teeth and skin, etc. This humor seems to be catching on in the advertising community for one simple reason: it works. To mock the subliminal messaging advertisers use by acknowledging the viewer's awareness of their tactics alongside a comical exaggeration is humorous in that they are showing the viewers that companies are trying to influence them with sneaky little details that in reality, make nearly nonsensical reasons to buy their product. For example, Rachelle wearing white pants and has great hair will make viewers want her tampons.

The utilization of Rachelle's racial ambiguity as a marketing tactic to appeal to girls of all races provides an interesting contrast to the advertisements of brands from decades past, which we will investigate in the next blog. But for now, this spokesperson is presented as a youthful young woman, vibrant, exotic and loving the life she lives -- all because of the tampons she uses. As most girls know, receiving Mother Nature's "gift" once a month is enough for a girl to feel under the weather, to say the least. Yet Rachelle communicates a liveliness paired with flawless good looks as if to say (and actually saying it in the commercial), "buy what I use because you want to be just like me!" So my question is: would you buy her tampons?

Smell Like a Man, Man.

Debuting during Superbowl Sunday of this year, the Old Spice commercial has been an immediate success accumulating over 18 million hits on Youtube.



The name of this rather robust individual is Isaiah Mustafa, acting as the "manly-man" face of Old Spice's campaign. Old Spice has always had a reputation for appealing to the population's masculinity and presenting the benefits of smelling like a "real man" -- i.e. pleasing women. Clearly, this man does in fact possess some very manly characteristics and it is easily inferred that finding a female companion would not be as arduous a task for a guy like him. His body is aesthetically pleasing to say the least, being very fit and tone and easily within view. He possesses a sexual, deep, sultry voice that is used to directly communicate with the women watching the commercial. Tickets to the targeted woman's "thing [she] likes" and diamonds flow from his hands smoothly and without prompting, everything a woman would love their man to do. He even rides a white stallion, the fairytale component to every little girl's dream man. All aforementioned aspects brought into this commercial are pointed out in a direct and humorous manner as if to say "hey look at this and sit in awe and wonder", a rather comical approach that slightly mocks subliminal messaging in other commercials. Isaiah is the epitome of a masculine sex symbol that caters to Old Spice's campaign towards drawing men towards their product to be like Isaiah, a "real" man that knows how to appeal to women everywhere.